Come up with the packaging design for a range of hypoallergenic skin creams and lotions.
The design concept should be applicable to a unit box, printed on a tube (for hand cream), or the printed label for a jar of ointment (etc).
The product is to be sold in drugstores and pharmacies, and specialty skincare stores - comparable brands are Simple (http://www.simple.co.uk), Cetaphil (http://www.cetaphil.com), and Physiogel (http://www.physiogel.com).
Hence the design direction should clean, uncluttered, sophisticated, and inspire confidence that this has been scientifically formulated and dermatologically tested.
The attached DRAFT layouts are simply to show the type of text and dimensions of the print areas (1:1) that are required for the first 2 products in the range - AquaCream and Emolin. You do not have to develop separate designs for each, just a template that can be applied to different products.
The design is to include design proposals for the "BASIC" logo which is the
common identity to be carried throughout the range.
Please see the file "basic logo.png" as the preferred layout of the logo format - big "B" with the word "Basic" below it (either upper or lower case). Logo font may be changed.