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Getting to Yes with Your Banker: A Practical Guide for Small Business Owners-21 secrets to get your small business funded
Additional subtitle is: tips and traps from a seasoned entrepreneur and seasoned bank president - both have scars from their experiences.
A concise, insightful (but sometimes humorous) guide to understanding the world of banking - and how a small businessman can navigate its tricky waters.
Co written by XXXX, a serial entrepreneur, and XXXX, Founder and president of XXXX National Bank with 4 locations in XXXX.
It's packed with tips and advice on how to choose and get along with a banker, what they want to see, a must have guide for both start ups and existing business persons, featuring perspectives from both the banker and entrepreneur’s.
Prospects and clients of the bank, prospects and clients of xxx's consulting business. Ages 25ish to 50ish.
The brochure is 5.5 x 8.5, and has a front and back side, and a very small spine. the winner may submit as little as art for the piece, although more is better, including a design for the front and rear, showing places for text blocks, pictures, etc. The title and subtitles and by-lines arent set in stone, so suggestions there can be considered as well. Can’t be offensive of course. Full color. Any background color is fine, though white may be the best, but impress us. Has to appeal to businesspersons, and can’t offend the bank examiners, though both of us are rebels and both of us like to think out of the box. Think of Click and Clack on the automotive radio show. Goals of bankers and entrepreneurs are somewhat aligned, but how they arrive at the goals can be different, and clearly each has to look after themselves, so something displaying some playful friction could be good. The references to secrets trips and traps should be important, and designed to draw the prospect in, wanting to open and look it over.