We need a kick-ass design concept for flyers & related promo materials that we can distribute to potential candidates. Ideally, this style / design can be used in other types of collateral + social media banners and promotions too.
(This audience is Instagram-obsessed! So we want to appeal to those senses)
GOALS FOR THE STYLE:
1. Want a fun, exciting design that represents our brand well
2. Our brand attributes are: modern, sophisticated, relatable, trustworthy, fun, hip, urban & cool
3. We have a really cool Instagram campaign called #MyStoryInChina -- and we'd love to incorporate that campaign here in some way.
4. We always want to use real photos / stock photos that relate to our audience rather than clip-art / graphics.
5. Fun & interesting treatments / filters on the photos are good too (similar to Instagram)
6. ** Feel free to be creative with the style -- we'd love to have something HIP, COOL, and TRENDY using bright fun colors and photo filters.**
7. We are really interested in exploring colors like black / grey and popping in bright colors.
- I've attached sample concepts where you can see the content & headlines
- You can also see some example layouts and styles we came up with...but we would love something better and more professional!
1. Brand Style Guide (fonts, colors, etc.)
3. Photos (which we own or purchased)
4. Sample concept ideas + content text to use
5. Video -- for our #MyStoryInChina Campaign (good to see some design elements we are using and give you some ideas) -- video file won't upload, so here is a link to watch it on YouTube: https://youtu.be/EbR5GearEyg