We need a new central graphic for our presentations, trade show booth background, flyers, etc. To this point, we have been focused on the dental industry. As a result, we used the attached graphic (1) as our primary marketing graphic aside from our logo. As we progress beyond dental, we need to have something that encompasses far more than dental.
They key concept is that we want to show a clean, high tech, and consistent experience, no matter what devices you are using. Tablet, PC, Mac, iPad, Mobile, whatever. All kept in sync via the cloud.
Attached (photo 1) is our old central graphic. You’ll see it is clean, high tech, very refined, etc. Photo 2 is the latest stuff that our existing designer is giving me for our new central graphic. Just doesn’t have nearly the same quality. It’s just not working. Too cartoonish perhaps, but it doesn’t have the refinement and flow that the others do. Photo 3 (attached) is the latest iteration that they have given me, which is better, but still way off.
They look cartoonish. They look like clipart. If you look at our original, it looks like a photograph. That’s what I need. Take the concept from photo 2/3, but have the refinement, professional appearance, and perfection of photo 1. Think of a small business owner that wants to see their data (see how we highlighted a calendar) across all of their various devices. That’s the concept.
Build me that main graphic that will be on the cover of our folders, featured on our website, the backsplash on our trade show booth, and used in our presentation materials. You do NOT need to have the black borders on the bottom or incorporate our logo in any way. Just the key elements (all in one PC, tablet, iphone, laptop) on a transparent background. It’s that central logo that’s the focus of this project.