Toki Underground a obtenu son nouveau design en lançant un concours :
Design A Podcast Logo For The Coolest & Nerdiest Ramen Restaurant On The Block!
Consultez le concours de Podcast de Toki Underground…
Le brief créatif
Qui sommes-nous ?
Toki Underground is Washington, DC's very first ramen house. We have been around for 11 years and we are the coolest restaurant on the block if I do say so myself. What we are mainly known for is our food which includes ramen, dumplings, bao buns, etc. And currently, our audience is people who enjoy those things. But we're trying to hone in on our core demographic, the people who don't just come for the awesome food, but also the vibes. The people who want to sit down and slurp their ramen while having in-depth unfiltered conversations with the waiters and bartenders about Gundam, Jojo's Bizarre Adventure, AOT, Star Wars, Martial Arts, Skateboarding, Music, and pretty much everything you can nerd out about. We've noticed that those types of people usually have the best experience at Toki and tend to come back again and again. Our restaurant is small and intimate, seating up to 26 people comfortably in a classic Izakaya way. Everything from the decor to the music to the employees is cool and different but not in a hipster try-hard way. Our music choice ranges from anime soundtracks to trap music, to rock, to literal mushroom sounds(google it). Manga decorates the walls. Skateboard decks are under the table as footrests as well as decorating the railing by our stairs. We have a wall plastered with stickers and writing from over the years that guests have put there. Our bathrooms have speakers in them that play whale sounds or howler monkey screeches depending on how we're feeling that day, lol. Our employees are just the right mix of professionalism, sarcasm, vulgarity, and nerdy. We don't lead with the overly bubbly and often phony customer service persona that most companies do. We know how to be kind, and professional while not being formal and fake nice. One of the bartenders and I have loudly and enthusiastically demonstrated the Survey Corps salute at two guests who loud and enthusiastically saluted back at us. This is the kind of nerd ass restaurant you're dealing with lol. We want to foster these types of genuine interactions and get more people like that into the Toki Underground community because we're branching out from the restaurant scene and want to create and facilitate the creation of dope content in all different areas such as music, art, and fashion. We figure that the best way to brand ourselves and get more people to buy into Toki Underground is with a podcast.
Quelles sont vos idées ?
I have the launch date for the podcast set for June 1, 2022. The name of the podcast is "Ramen Confessionals" and the abbreviated form is "Ram Con". The podcast will use 3 primary formats. The one used the most is the "Roundtable format" in which there will be a total of 4-6 people discussing various topics. The other two formats are "Co-hosted(2-3 hosts speaking amongst themselves)" and "Interview(the host interviewing a guest)". This is the podcast description thus far: "If you’re tired of the phony, pandering, think pieces of the internet, and want to hear some real shit, this podcast is for you. Ram-Con is about conversations that are interesting, random, raw, and real. We discuss real shit and really dumb shit while sipping sake and eating ramen. Don’t worry, we keep the slurping to a minimum unless you’re into that sort of thing. 👀" Those words may change, but the basic message will be the same. I would like the title of the podcast to be in the artwork, and I would like it to be prominent. I want the design to be a mixture of cool, unique, and provocative. A design that people look at and are immediately drawn in and are curious about what this podcast is all about. It's why I picked the name "Ramen Confessionals". You hear it and think "What the hell does this even mean? What are you confessing over ramen??" I really would like to incorporate the Toki Underground mascot(see the two attached images of the rabbit with ramen and sake in front of it) in this podcast art. And also incorporate our symbol if possible (see 3 attached images of our symbol in different colors) Here is the concept that I've come up with and would really like to see brought to life: https://www.pinterest.com/ibidapo0549/retro-futurism/?invite_code=8dd822e27f244c64802a2013d3338ee0&sender=940759947069708559. I love those visuals. I saw them and thought to myself, this hits all the points of looking stunning, provocative, and eclectic with some mystery. The only things I would change are: *Instead of a human, I would prefer an anthropomorphized version of a rabbit, specifically our mascot(see attached files). *A bit more Shibuya nights feel https://www.pinterest.com/ibidapo0549/color-scheme/?invite_code=786dc86ecfe2470cbf042822df086fa3&sender=940759947069708559 *Putting "Ram Con" or "Ramen Confessionals" somewhere on the art, perhaps on the LCD panel/monitor that's covering their eyes!? *MAYBE add a microphone, or microphone attachment to the headset. *Instead of cables being attached to them/coming out of their mouths, I would use ramen instead. ALTHOUGH I'VE THOUGHT OF A CONCEPT OF OUR OWN, WE WOULD LOVE TO SEE WHAT YOU ALL CAN COME UP WITH. FEEL FREE TO LET YOUR CREATIVITY RUN WILD!! BUT PLEASE DO NOT JUST DESIGN A NEON COLORED RAMEN BOWL, THAT IS NOT WHAT WE WANT AT ALL. We also need a landscape banner version of the artwork for social media and website purposes. Social media dimensions for artwork(Square & Banner): Instagram Profile pic: 180px by 180px Portrait Post: 1080px by 1350px Square Post: 1080px by 1080px Facebook Group Cover: 1640px by 856px Page Cover: 1640px by 924px Profile pic: 360px by 360px Twitter Header: 1500px by 500px Profile Pic: 400px by 400px Twitter Pohto Post: 1600px by 900px
Le brief créatif
Here are the Pinterest mood boards I created to describe what I'm going for. https://www.pinterest.com/ibidapo0549/color-scheme/?invite_code=786dc86ecfe2470cbf042822df086fa3&sender=940759947069708559 https://www.pinterest.com/ibidapo0549/retro-futurism/?invite_code=8dd822e27f244c64802a2013d3338ee0&sender=940759947069708559 https://www.pinterest.com/ibidapo0549/podcast-studio/?invite_code=78757ef13f3c41b2938b92d279423380&sender=940759947069708559 I've also added our brand colors from our brand guide in case that might be of use to anyone. ALTHOUGH WE'VE THOUGHT OF A CONCEPT OF OUR OWN, WE WOULD LOVE TO SEE WHAT YOU ALL CAN COME UP WITH. FEEL FREE TO LET YOUR CREATIVITY RUN WILD!! BUT PLEASE DO NOT JUST DESIGN A NEON COLORED RAMEN BOWL, THAT IS NOT WHAT WE WANT AT ALL.
Chaque catégorie de design a une gamme de prix flexible pour tous les budgets. La catégorie Podcast commence à 179 €.
Totalité des droits d'auteur et fichiers prêts à la production pour les supports digitaux et/ou imprimés.
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