Create a winning label for Ann Carol beauty products

Ann Carol

Ann Carol is a company that manufactures hair products (e.g. shampoo, conditioners, etc.) Our target population is the general adult population.

We would like a clean high end label designed for our line of products. These products should retail in higher end stores and boutiques. The labels would be on beauty products for 8oz bottles. The label would include both the company logo and company name. The colors (including logo) can be adapted as needed.  The logo dimensions are 5 3/4" wide and 5" high.

Please focus primarily on designing a label for an 8 oz bottle. The shampoo would be a "clarifying shampoo" and includes ingredients such as aloe, jojoba and shea butter. We have attached samples of the logo and proposed container.

A number of our hair clients are in the entertainment industry and are accustomed to the more expensive (natural) ingredients in our products. As a result we would like our label to reflect expensive perfume or cologne packaging incorporating “bold” and “vibrant” colors. For instance, we like the contrast of metallic gold and black, but are open to other colors. (Our bottles will most likely be white or natural. )  We also are looking for clean fonts that make a statement. When we see “Ann Carol” we would like the client to feel a sense of trust and special care with a little edge. A combination of the bold font from a financial institution (e.g. a bank) but with the care generally seen in fonts used for spas with a little edge.  By edge we mean something a little unusual without going overboard (e.g. a line or dash of color for a greater contrast that draws the eye).

Also, we would like our logo incorporated with our brand (Ann Carol) so that there is no mistake about the brand. In addition, we would like the description of the product (e.g. shampoo, conditioner) to be prominent so it can be read from a distance if on the shelf.

Each of our products includes a combination ingredients such as jojoba, aloe vera, shea butter, vitamin e and other essential oils.