Wanted: Logo for Big Outdoor Adventure on a small tin canvas

Andrew Jackson Council, Boy Scouts of America, Jackson Mississippi USA

We prepare young people for life through our scouting programs.

We raise money for our local scouts through the sale of Boy Scout themed automobile car tags. Our current tag offering just has the national BSA logo on it and it's not selling very well. We want to change our logo on the plate to appeal to a wider audience. The new plate will have zero to do with scouting and much more to do with the theme "outdoor adventure". We do not want scouting, the BSA, etc. referenced in your design. Our focus of the new logo is Outdoor Adventure. We're located in the state of Mississippi. Outdoor Adventure is a very big pastime here with primary focus on bass fishing and deer/duck/turkey hunting. We want some sort of logo that incorporates these hobbies into one image. The new logo will replace the current logo on our plate and if effective, will draw a much broader audience throughout the state and increase auto tag sales thereby increasing revenue for our non-profit.

I've attached images of our current tag and an idea of what the new tag may look like. The image of the deer, fish, duck on the new tag is from the Browning Company so I cannot use their image. But it gives the best idea of the direction I'd like to go. You could work on incorporating other outdoor adventure activities into the image (camping, orienteering, rappelling, canoeing) but at some point you run out of space. We are limited to the space you see on the tag to the left of the numbers. The words on the bottom of the tag are going to change from "character counts" to "outdoor adventure". So when looking at the tag you'll read Mississippi (at the top) Outdoor Adventure (at the bottom). Your target audience for this tag are primarily men of all ages though many women in Mississippi also engage in these outdoor activities. Most of these vanity tags will end up on a truck of some kind (Ford, Chevy, Dodge, Toyota) I would speculate. And the drivers will be wearing camouflage headed to the woods. See what you can come up with.