Any disabled person or person that requires mobility assistance. Mitch who was in an accident and is still very independent, strong, dedicated. Mary who is getting older and has been having a difficult time getting around. Rick, who was injured while serving in combat operations overseas and is very strongly involved in veteran organizations. Nancy who is taking care of her son with MS or cerebral palsy. All of these people share one bond - an interest in having the freedom and ability to be mobile and get out and enjoy being able to do things in life – normal shopping, and traveling to/from work, getting to medical appointments, traveling hwy1 etc
1 Increase awareness - We are going to use it to showcase at events, as a demo van, and as a rolling advertisement while on the road
2 Drive customers to call or to go to the web site to do more in-depth research
3 The wrap should be an extension of the web site and brand.
I have very specific needs. I want to be treated fairly and with respect. I am may or may not be price conscious, however I want a quality product. Customer service seems to be an afterthought.
What we want them to perceive:
Gary, Jesse, Ben, Sean, Tracey. Really care about my needs. They know exactly what I want and have bent over backwards to help me. I really trust them, they have been in the industry for a long time and really know about the products. They not only provide me with quality products, but the right quality products for my needs.
Golden Boy is dedicated to providing quality products, and providing customer support.
Message to our consumer
Providing freedom through quality, customer service, and trust
Tag line “GO. BE. LIVE”