One Flow Yoga Studio
One Flow Yoga Studio, makes this promise in each and every class we offer:
1) It will be hard work
2) It will be inspiring
3) It will be fun
Our brand is built on the following ideas:
Unlike other studios that make yoga a "high minded" practice that gets ethereal, we offer a yoga practice that makes a difference in your every day life. We play amazing music in our classes. They are also creative and mandate your presence. When we talk about strength, we are talking physically, mentally, spiritually.
We are looking to capture the essence of these concepts in a header for our wordpress blog. The hard work is pretty much done--we have a logo, a name and a tagline. We need it put together in a coherent, relevant and beautiful manner.
What we need from you is the typography and holistic design to bring this together.
The logo is attached and is of one person, in a "flowing meditation", radiating light, energy and love to all.
Please keep in mind you are designing for a feminine market (think strong women) so dark colors and hard lines will not be as effective.
I have also included a font I like for inspiration.
The idea of one flow is we connect with our true selves as one (mind/body/spirit) so that we can connect with others as one community.
Our target audience is 70% female. The average household income is over $80,000 annually. They know quality. They are college educated--many with graduate degrees. They live an urban, Northern California life, go to farmer's markets, participate actively in their children's schools, run their own businesses/practices and are extremely active. They are smart, love to be part of community and come to yoga as a respite, to recharge and to be inspired. They have large networks of friends, enjoy travel, good food/wine and being healthy.
We are looking for a simple, clear header, that is:
And a bit of fun (though not over the top)
The name of the studio is "One Flow" and this should be made primary and large. Yoga Studio is also included but should be small and preferably to the right of "One Flow" or underneath depending on which works better aesthetically.
The tagline is "Strength, Courage & Love For Life" should be on the bottom of the header and be called out with a different style that indicates it is a quote--such as making it a clear script or italic, etc. (Nothing too ornate.)
The current website is in it's infancy but can be found at:
The beige color used in the design will stay, though the texture might change. The studio colors are red/white with yellow being an accent. (I think the red compliments the beige well and will really be a strong "pop" of color."
The header needs to be exactly 780 x 100 pixels.
Here is a website example:
I like this header because it's large, clear, easily identifiable and has a personality that is warm and welcoming.
Thank you for your time and efforts.