We are looking for a new mascot design for our brand of area rug cleaning equipment known as the RugBadger.
Now the graphic image has to
1) Be primarily about a Badger
2) Be a graphic that can easily be scaled to any size
Some of the things you may want to consider for this graphic are
1) It should have a very cool, modern look
2) It can be ferocious or friendly looking (or something in between)
3) It should look and feel powerful
4) You are free to use any colors even though the main colors for our equipment are red & black. You can do several color versions if you want.
Now males (who represent the majority in this industry) tend to prefer images that represent a sense of power (i.e. ferocious). But females who have control over buying decisions may respond better to a friendlier looking mascot. It’s a delicate balance, I know, but my philosophy has always been to be BOLD!
Either way, the Badger graphic image you design needs to create a sense of power representing what our line of equipment can do better than anyone else’s.