Medalstand.com is a web venture catering to athletes, coaches, and sports enthusiasts.
The name "Medalstand", and our logo, is meant to evoke the imagery of medalstands and podiums which are familiar to athletes and fans worldwide. The name and associated imagery connote competition, sportsmanship, and achievement.
Medalstand.com is a web-based venture targeting athletes, competitors, coaches, organizers, and sports fans. Target audience is aged 14-50, with subsets including elite, competitive, recreational, casual, and fitness-oriented athletes, as well as their supporters, coaches, organizers, and fans.
TASK: Web Graphic Rendering of Provided "Stylized M" logo concepts
DESC.: 3 raw images are given. The logo is to represent the letter "M", evoking motion and improvement (the upward-sweeping curves, like a climbing graph); and include a medal, i.e. an olympic medal.
DETAILS: Logo shall be constructed using a layered approach so that
each element can be manipulated separately. We want to be able to
easily toggle colors later, if need be.
PRODUCTS: 3 finished images, each in two formats (.PNG and .GIF). All scalable from thumbnail to postcard without loss of quality.
Image #1 - 4 x 3 (landscape) solid color background and white logo
foreground. This image shall use the negative space (or open) medal.
Image #2 - 4 x 3 (landscape) white background and solid color logo
foreground with contrasting medal. This image shall use the solid, or filled, medal.
Image #3 - Same specs as above, but your choice of style, colors,
or other features. Creativity is welcome, but you should use the
basic elements: "M" and a medal.
The sketches attached and all work product resulting from this task are solely owned by Nash Creative LLC. All rights to these images, logos, and notes are reserved for the exclusive use of Nash Creative LLC, ©2011. The designer agrees to not use, share, or distribute these images for any other purpose.