Help me brand my mobile cafe !
Javana Cafe is a mobile espresso cafe based around sustainable enterprise, making delicious coffees and snacks at regular stops on a pre-defined route, in an environmentally sound manner with low ecological impact. The cafebar is built into a red van. The van is biodiesel fueled and all products are served in compostible packaging.
Exemplary Service – A polished and gleaming red van, and smartlydressed staff crafting the best cappuccinos and lattes ever, deliveringcreative bento box lunches, arriving at pre-determined break-stops at the sametime, every day. Silently operating (no whirring diesel generators), exceptperhaps for some soothing background music.
Delicious Food and Drink: Illy coffees, frozen drinks, patisserie, healthybento box lunches (compartments for sandwiches, fruit, snacks, sauces).
Clean Delivery – Economical Bio-fuelled vehicles fitted with advancedclean air technology for the lowest emissions. No diesel electrical generatorsare used for power.
Compostable Packaging –Our packaging and coffee grinds are more than biodegradeable, they are compostablewhen returned to a managed composter to return as a nutrient-rich high qualitymulch for garden and agricultural use, leaving no pollution or landfill behind.
Community - Providing a focal point and service for ourcustomers where they can help shape the service we provide and continually helpus improve on everything that we do.
Technology – We will use technology to help us achieve ourgoals as efficiently as possible. Optimum delivery routes will be planned withGPS to get us to our suppliers customers efficiently in time, fuel, and labour.Ourvans will be web-enabled for instant email, You Tube updates social mediareporting, live webcam, skype calls in and out to other locations and vans.
I am looking for creative fresh ideas for branding, simple lines that communicate what we stand for. The canvas for displayingwhat we want is on the four (or five including the roof) walls of our red van.
I am looking for a branding concept that is:
Not ordinary but not extraordinary.
Possibly New Media Themed (blogs, twitter, Flikr, Facebook, Myspace, MobilePhone)
Simple (line art is fine).
Honest and ethical.
Recognizable and something others might want to be associated with.
Passionately red on the outside, green on the inside. Javana Cafe, food anddrink sustainably.
The graphics may be simple line art, that incorporate many of the corevalues, service, great quality food and drink, Clean delivery, Compostablewaste, and Community.
Bright colours are fine. So too are plain whites.
Originality that conveysthe message is what I am really looking for
A picture that tells our story.
Colours that poorly contrast with signal red (e.g. brown, purple, blue, etc).
Must work for cut-vinyl application (i.e. not high resolution graphic intensive).
Off the shelf fonts or graphics or clipart