- Autre design commercial ou publicitaire
- concours de Autre design commercial ou publicitaire
- Design a mini-fridge wrap for 1,000s of CrossFit gyms
davee6Z a obtenu son nouveau design en lançant un concours :
Design a mini-fridge wrap for 1,000s of CrossFit gyms
Consultez le concours de Autre design commercial ou publicitaire de davee6Z…
Le brief créatif
Qui sommes-nous ?
O2 is a Non-GMO recovery drink that combats the soreness, dehydration, and fatigue that's common after high intensity workouts. Our product is made with only the cleanest ingredients and includes more electrolytes than Gatorade but only 1g of sugar with nothing artificial. People love O2 because it’s smooth, tastes incredible, and is non-carbonated. It’s called O2 because it’s made with 7x more oxygen than water, which helps detox and recover faster. Our audience is people who workout at CrossFit gyms, hot yoga studios, spinning studios, and other high-end, boutique group fitness studios like Equinox, Barry's, and Corepower Yoga. Generally speaking, our audience skews slightly female, is 25-35 years old, highly educated, and high income. They shop omni-channel based on word of mouth, and wear gear from brands like Rhone, Lululemon, Outdoor Voices, NOBULL, Nike, FitBit, Whoop, and Apple. They're habitual about fitness and willing to spend on high priced products and services that help them maintain and improve their active, healthy lifestyle.
Quelles sont vos idées ?
We provide glass-door mini fridges to gym owners who sell our product to their members. We'd like a wrap designed for this fridge. However, it's a fairly simple "wrap" - we need a large magnet to cover one side of the fridge, a separate large magnet to cover the other side of the fridge, and a sticker for the glass door of the fridge with our logo that is transparent enough to still highlight the product in the fridge. We purchase the fridge on Amazon and ship the magnets/sticker separately for the gym owner to apply themselves. This is the fridge: https://www.amazon.com/NewAir-AB-1200-Beverage-Cooler-Stainless/dp/B0083H1INK/ref=sr_1_3?dchild=1&keywords=glass+door+mini+fridge&qid=1588878772&sr=8-3
Le brief créatif
The finished product should include lifestyle imagery, some of which we have on file. However, the challenge is that our packaging size has changed since our last photoshoot (16oz tallboy can to a 12oz sleek can), and because of COVID-19 we won't be able to arrange another photoshoot with our new packaging size in time we need to ship these fridges. So, there will need to be a creative use of the digital renderings we have on hand as well as lifestyle imagery. There should be room to clearly incorporate copy - these fridges serve as in-store advertising as much as they serve to keep the product cold. Brand logo, headline copy, and three benefits will be incorporated into this design (e.g., O2, Accelerate Your Recovery, non-carbonated/clean label/enhanced hydration). Dimensions for the fridge are: 15 1/4" Wide x 30" High We are an established brand with a somewhat established aesthetic. Our website is drinko2.com, and that probably communicates the vision for our aesthetic best. Premium, approachable, fitness-oriented, raw but sophisticated (I know, I know, you're rolling your eyes, but that's what we're going for). NOBULL is a strong brand in our space with an aesthetic we admire. The "designs to beat" are included as attachment for reference as are photos of the designs on existing fridges. Renderings of the new packaging size also included.
599 $US Pack Gold
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