Here are my initial thoughts. Want the logo to incorporate the outdoors - mountains, trees, rivers, snow, sunshine, etc. Also would like it to have a person engaged in an activity, like backpacking, to enforce the "Penny a Mile" theme. Thinking a "classic" logo design might be a solid direction.
Penny a Mile started with the idea of people donating 1 cent per mile for a long walk/hike, such as the Appalachian Trail (2180 miles), to benefit their charities of choice. I would like the design to convey the outdoors, the idea of adults helping kids/focus on kids, and hope. I added some sketches I drew, but I am obviously not a designer. I love to see new ideas with similar concepts, or just new, better ideas!
Also, in the past couple of days, I have started thinking that the image needs to be a little rugged, as it is a charity built around people who are adventure/outdoor folks, so activity and the outdoors is a core theme.
Thanks in advance for your insight and help to create this brand!!!