NZ Carpentry and Building Ltd ( I have the following domain names: nzcarpentryandbuilding.co.uk and .com option .
My business started out 6 years ago with a friend and i living in England (both carpenters from New Zealand so named our business "NZ Capenters") He has since gone back to NZ and since then i have grown the company into more of a building and project management company. When the two of us started we did small carpentry based jobs and the name suited us , however even though my vans are noticed alot the perception is still that i only do small carpentry based jobs.
So as the jobs have grown so has the need to set up as a Ltd company therefore also changing the name slightly.
As explained above exsisting company being re-branded, with the target audience being EVERYONE! I am the first to admit i will probably wont be the cheapest quote , but will be the most comprehensive when it comes to delivering the final product, therefore i suppose the majority of my clients will be of the more wealthy backround or who are prepared to pay a little more for the quality .
As described in "tell us about yourself" it is a exsisting company re-branding to appeal to a larger market. To summarise i need a logo which isnt to indeferent to my current logo( everyone i speak to seems to have noticed my vans around) but has the perception of being a well established larger building company , Also in general people need to trust a builder so it needs to be strong but modern. I would also like to keep the fern ... possibly silver? The rest is up to you ! go forth and conquer!... or come first and win!