At wheresthefairness.com everyday people get to tell their story, plead their case and open discussion on the latest happening, civic battle or ongoing legal case. Submissions are categorized and Lawyers get the opportunity to sift through possible clients and cases, offer opinion or find cause for class action suit.
WTF is an up-close view of America’s legal moral grievances and solutions and a filing system for lawyers and sponsoring journalists looking for public opinion stories. It’s a legal playground for all those interested in moral legal parlay.
Law, Ethics and its affect on society is an infinite subject. It’s not just for the rich or the famous: our laws and the breech of them not only entertain and educate us but define us our communities and our moral base. The name brand itself, Where’s the Fairness, will command the attention of the educated consumer and drive and urge the social play and interaction on the sites. It’s a place where journalists and lawyers can convene to discuss, debate and connect with colleagues and possible clients, characters and stories.
Since "WTF" is mostly used in text messaging we should use the most popular "text messaging font". We are looking for a logo where WTF and Where's the Fairness? is in it. It will need to be used online and on television. It needs to look "legal" but we don't like the "scales of justice" theme. It needs to attract the best lawyers as well as the simplest person in the world. We want to be the one who gives someone who filed a lawsuit hope in that we will get their case talked about and possibly in the press. The WTF part of the design should also give people the feeling that they will be entertained by outrageous or funny stories and cases...the wtf also has the double meaning "what the f-ck!" Please be very creative!!!!