We have some thoughts for the logo but we are open to all kind of suggestion (in term of design) given that it respects the context above.
Please find some of our first thoughts below.
The letter W is not part of the Vietnamese alphabet. The working with this letter could bring the international dimension. As we are located in the Mekong Delta, the W could be represented by the Mekong itself (the Vietnamese touch). The rest of the word follow in a very readable way.
Our old logo draft (cf. enclosed picture) was a drop of water held by two hands as if Wality brings good quality water to customers’ home. Maybe should we follow up on this idea but this time the hands could represent the W, the Mekong and the lotus flower in a suggestive way.
We have often noticed that throughout Asia — it’s very true in Japan — people like / relate well to “mascots” / little characters (invented or real, could be an animal part of the Vietnamese culture) that make a brand closer, very recognisable and easier to identify with. Aflac (a leading Japanese insurance brand) uses a duck.
One could think about Buddhism and some of the representations used (maybe it is too much).
Think the Bibendum Michelin or the type of mascots they use for the Olympic games too.
In Vietnam, they have a propaganda culture (now mostly appreciated through vintage posters…) that could be an indirect source of inspiration. They must have other cultural references that could be a source of inspiration. Things that evoke purity, health and cleanliness.
The logo should be good looking on a jug (20l bottle)