1. Brand should communicate the following:
a. Modern and established: new and modern yet knowledgeable & experienced.
b. Practical and Creative: practical and realistic solutions derived with a creative edge.
d. Getting clients from A to B – helping navigate open space or grey area, fresh perspective, piloting/steering through turbulence or indecision/confusion
2. Could include one or a blending together of the following ideas/themes;
a. Horses; majestic, beautiful, mare, strong, powerful, graceful, intelligent, brave, unicorn.
b. Aviation; flying, soaring, dreams, heights, wings, clouds, wind, radial, birds, climbing.
c. Character; free spirited, in control, confident, saucy, smart, brain, edgy, daring, listener, passionate, creative, inspired.
d. Product; branding, positioning, product innovation, planning, marketing strategy, external resource.
e. Offer; new, innovative, unique, risky, perspective, unbiased, fresh, expertise, savvy, progressive, dedicated, insight, creative, strategic, third eye.