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Volo Strategy Group

Volo Strategy Group is a team of creatively charged individuals that help identify, shape and manage a marketer’s strategic projects & initiatives

Our objective is to supplement & support existing marketing teams to ensure development of sound business strategies and proper management of that strategy through the agency relationships…ultimately optimizing creative development. We share a seat at the table beside the marketers but removed enough to offer sound perspective.

The collective team owns a wealth of client & agency experience ranging from qualitative & quantitative research design & execution, moderation & facilitation, consumer insight development, data analytics/CRM, category management and strategic planning.

VOLO in Latin means:
to mean, signify, denote.
to fly, speed, move rapidly.
to wish, want, will, ordain, be willing

1. Marketers/Strategists including internal marketing departments and external marketing companies.
2. Creative branding & advertising agencies.

Companies involved in the following industries;
1. Logistics and Transportation
2. Beauty & Lifestyle
3. Travel & Leisure

1. Brand should communicate the following:
a. Modern and established: new and modern yet knowledgeable & experienced.
b. Practical and Creative: practical and realistic solutions derived with a creative edge.
c. Strategic
d. Getting clients from A to B – helping navigate open space or grey area, fresh perspective, piloting/steering through turbulence or indecision/confusion

2. Could include one or a blending together of the following ideas/themes;
a. Horses; majestic, beautiful, mare, strong, powerful, graceful, intelligent, brave, unicorn.
b. Aviation; flying, soaring, dreams, heights, wings, clouds, wind, radial, birds, climbing.
c. Character; free spirited, in control, confident, saucy, smart, brain, edgy, daring, listener, passionate, creative, inspired.
d. Product; branding, positioning, product innovation, planning, marketing strategy, external resource.
e. Offer; new, innovative, unique, risky, perspective, unbiased, fresh, expertise, savvy, progressive, dedicated, insight, creative, strategic, third eye.