We are ViralThreads.com. We combine t-shirts + viral videos + social networking + multi-level referral commissions $$ all into one!
Each month we post a hilarious, custom produced digital short movie on our homepage. Users register for free to watch the movie and get a laugh. Each video also has a custom designed t-shirt which supports the theme of the movie. At the end of the movie users are encouraged towards 2 action steps. 1, buy the shirt and 2, share the movie with their friends (via facebook, twitter and email).
We pay members multi-level referral commissions for each of their friends who buy that months t-shirt. Simple, easy, fun.
Our target demographic is primarily males 18 - 30 years of age. However because of the virility of the model we touch both male and female, young and old.
Despite a wide audience who view our monthly movie. Our primary t-shirt purchaser is the 18-30 year old males.
-Web 2.0ish look and feel.
-Visual thread concepts (ex: tattered strings on worn out bluejeans)
-Somehow displaying global connection or community via threads.