We are looking for a pair of logos: for TouchPass and Geodica, within a common theme, but we want to concentrate on "TouchPass" first. If this works out, we'll come back and run more comps for the other logos, the site and some icons.
We also want the logo to work for other products and services within the Touch* family (eg “TouchThis” and “TouchThat”, etc).
We are looking to hit the midpoint between “boring corporate financial services security” at one extreme, and “funky web start-up” at the other. We are doing something different, so we want that to come through in the logo.
We are also looking for a design element (or design element theme) within the logo that can work for web as well as for icons on popular smartphone platforms (iOS, Android and RIM).
By way of example, we think that the guys from 37signals have managed to create a fantastic look and feel with their branding that places them clearly at the funky end of enterprise, without being so far out as to lose their credibility.
We are very fond of negative space, and prefer minimalism to anything fancy. In fact, the simpler the better, as we really want to carry the ease of use idea through into the logo and branding.
We also have a very specific “don’t”: as we are doing something different with security, we are quite keen to avoid anything at all to do with locks, keys and chains that traditionally adorn security products and services.
Good luck! We hope you can help us make authentication interesting!