Please visualize our lotion bottle on an Amazon.com display page. The bottle will be sized 8 oz (236 ml) to 16 oz (473 ml) and bottle color will be white or a very light beige/tan. The plastic bottle shape will have an oval or rectangular shape to provide a large face to display our label. Our bottle will have large font 'Summer Lotion' with warm and inviting color tones (?light browns, maybe gold or orange?).
Please Avoid: dark brown color, and I don't like round fat fonts. Also, avoid adding a common graphic like a palm tree to our "Summer Lotion" logo as it could create a Trademark controversy if our new logo/label ends up looking like another 'lotion' on the market, so maybe keep any added graphics simple and non-distinguised.
Font and colors: casual like summertime - yet also shows professional quality, friendly and inviting. We have a good name "Summer Lotion" - make it prominent. Maybe professional looking font with casual friendly colors will work, or some balance of quality & casual, . . . . - I will let you artists do your artistry!
Our first lotion will be an SPF lotion, so be aware we'll be adding a large "SPF 15" on/next to the logo later. I understand this is not part of the logo graphic, just letting you know it will be added later.
In summary: this is going to be a high quality sun-block lotion, and we want our bottle to visually stand out (at Amazon, online) in the crowd of other SPF & Body Lotions with an attractive and inviting label/bottle. It should present itself with a quality appearance that is 'worth the money', but also look casual and friendly - a summer lotion for the good times of summer outdoors.