The logo will be used extensively in corporate branding and in our upcoming online store. We plan to use social media to promote our product as well, so the logo should be something that blends in well with all of the above. We do not want to emphasize a connection to Premier Fine Linens in the logo itself, Blue Dahlia should suffice as the brand name.
The tag line "Take luxury to bed" should be incorporated in our logo
The logo should convey: clean, modern, high quality, creative.
The logo should be suitable to light and dark backgrounds, and can be abstract.
We need a trendy, appealing and fresh logo that will stand out from the crowd and catch the consumer's eye
The logo must reflect the high quality of the products as well as convey modernity with a tinge of sophistication (though we do not want to emphasize too much on the latter).
We would prefer that the logo embodied a clean look where the name and motif can be identified easily
Ideally blue would be one of the primary colors in the design. A touch of green and / yellow is also welcome
We do not want to use Indian specific motifs or retain any of the existing branding for this new product line - we would prefer new concepts. Final files should be in vector based formats (.ai etc) as well as a .psd
We will be more than happy to provide extra feedback along the design process and are willing to look at concept sketches