Brand name - Blue Dahlia Tag line : Take luxury to bed
Premier Fine Linens (http://www.premierfinelinens.com/) is an Indian Textile company that primarily exports high quality bed linen to countries around the globe. A part of the Premier Group of companies located in Coimbatore, India, Premier Fine Linens specializes in high quality bed lined that is exported around the globe to customers in retail and hospitality such as Pottery Barn, Croscill and Calvin Klein. We are now considering venturing into the domestic (Indian) retail market, by launching a new brand for our products. The products will not be retailed through the company's own stores, but via life-style department stores, retail outlets and high end boutiques. The logo we require will specifically be for the new product line launched in the domestic Indian market.
Our primary products are: bed sheets, pillow covers, fitted sheets, quilts, duvet covers, shams and decorative bed-top products. You can find a sample of some of our products attached to the bottom of this brief.
Thank you in advance, we will be watching progress on the page closely. Successful designs may also land further contracts for branding and corporate identity in the near future.
Our target audience primarily belongs to the upper and middle income segment households in India, and our branding must reflect a modern and trendy look to cater to these segments. Approximately 80% of our consumers would be women between the ages of 25 and 55 years.
The logo will be used extensively in corporate branding and in our upcoming online store. We plan to use social media to promote our product as well, so the logo should be something that blends in well with all of the above. We do not want to emphasize a connection to Premier Fine Linens in the logo itself, Blue Dahlia should suffice as the brand name.
The tag line "Take luxury to bed" should be incorporated in our logo
The logo should convey: clean, modern, high quality, creative.
The logo should be suitable to light and dark backgrounds, and can be abstract.
We need a trendy, appealing and fresh logo that will stand out from the crowd and catch the consumer's eye
The logo must reflect the high quality of the products as well as convey modernity with a tinge of sophistication (though we do not want to emphasize too much on the latter).
We would prefer that the logo embodied a clean look where the name and motif can be identified easily
Ideally blue would be one of the primary colors in the design. A touch of green and / yellow is also welcome
We do not want to use Indian specific motifs or retain any of the existing branding for this new product line - we would prefer new concepts. Final files should be in vector based formats (.ai etc) as well as a .psd
We will be more than happy to provide extra feedback along the design process and are willing to look at concept sketches