We make applications for smart phones and believe that phone applications can make our lives easier, happier or just plain better. We believe that our phone conversations should no longer be some moments in past that only live in our memory. CallRec application allows us to live differently and preserves phone conversations so that they can easily be stored, managed, transcribed and shared. It gives it a new life, the one where phone conversations turned into voice files can last and be revisited for as long as we need them.
People who love their phones and use them with a sense of pride or identity. they upgrade them, customize them, buy apps frequently or use pro apps to get their job done ( lowers, doctors, real estate agents etc) At this point we are mainly interested in technologically savvy people with wit. Someone who can embrace a bit of surprise, and a new concept displayed through the logo and the visual imagery.
We know that we want:
1. An image on Pinned butterfly to convey what we are all about - The trick is to keep the butterfly animated, simple, happy, almost winking while gently pinned to the background. Our pinned butterfly symbolizes the idea of 'capturing meaningful things and keeping them so you can revisit /use /listen to them' ( in our case a voice file of your phone conversation ..be it private or job related/fact catching type of phone conversation)
2. We want URL to be designed ( type face picked) to go next to the logo and it should read : CallRec.me
3. We want it to feel professional, witty, thoughtful but non assuming-playful. We are all serious about our craft so being too kiddy will not match our persona. The feel should be more simple-clever -easy. The butterfly MUST be happy and joyful in his new state (pinned) as the butterfly knows that he is there to serve higher purpose, advance the way we live and will not be hurt. Beautiful butterfly stands for meaningful conversations and s/he is pinned because we want to spend more time with that 'meaning' what ever that might be.