A logo that includes "The Toadstool" as part of the design, for use in letterhead and web pages. It would be nice if a graphics-only version were available as well for symbolic branding. An acceptable variation would be just "Toadstool", without the 'The', if including it proves to be problematic from a design perspective.
The following ideas have occurred to us, but we are open to others:
1) Toad. We love toads. Either as sleek and iconic representation that reflects the technological nature of our business, or as a more complex version that embodies the attributes mentioned above, wise, masterful, playful. The result should not be overly cartoonish. And remember, a toad is not a frog! Frogs hop. Toads stroll.
2) Toadstool. A wide-brimmed mushroom (perhaps even integrated as the 'T') seems to have potential.
Some shade of green should be present (earthy green would be nice, but is not strictly required -- if vivid seems to be the way to go, then vivid we go).
Print file format: .ai (CYMK)
Web file format: .jpg and layered .psd (RGB)
No clip art or stock images, please.
We've attached a picture of the owner's pet toad (he is a packman frog, actually, but don't tell him that). It is not necessary to use this image or look in the design, but perhaps it will serve as inspiration.