How we run our contest:
For the first four days, around the end of every 24 hours we'll give general feedback, unless we see a specific direction that we know we definitely want a submitted design to go. We do this because we have no idea what we want our visual style to be right now.
As the contest progresses and we start to get a better idea of what we like and what we don't, we'll start to eliminate designs and provide some more individual feedback, with more specific, more detailed feedback into the final round.
Here's a little more about what's in our heads:
While Lalo is a hiker/backpacker, it's more about nature and the environment (earth tone colors) than backpacking. We want to make sure the logo doesn't make it seem like we are a backpacking gear or clothing company. One thing to definitely stay away from is a boot/shoe print, because that's used in the American Hiking Society logo; everything else is acceptable.
We're looking forward to seeing a lot of different options! Have fun!