Concours terminé

Startup seeks fresh, clean, and clever logo. Are you game?

Jenn Shelton avait besoin d'un nouveau design de logo et a lancé un concours sur 99designs.

Un gagnant a été sélectionné de 390 designs proposés par 67 designers freelance.

designer graphistes

Voici comment Jenn Shelton a commencé son expérience création de logo

Nom de la marque

Fathom Insight Management


Fathom Insight Management (FIM) is a consulting firm specializing in market intelligence (MI=market research, competitive analysis) and strategic planning. We know that organizations are overwhelmed with data, and we can help them cut through the clutter to surface the insights to to make smart decisions in a timely manner. FIM is based in Toronto, but we currently have clients in across Canada and in the U.S.A. We have been in business a few months, but our long term goal is to become a thought-leading MI consulting firm with wicked-smart employees and a roster of innovative clients in technology.

Our tagline is ``Intelligence. Clarity. Purpose." and we would like our logo to reflect the following attributes: intellect, focus, trust, professionalism, innovation, and clarity. We plan to use our logo on marketing materials and in online media for our “official” launch to generate buzz and attract new clients. The logo will be used on our WordPress website, business cards, proposals and other .doc templates, .ppt presentation templates, e-mail signature. We will require an avatar version for social media.

What sets us apart?
* We focus on managing the MI function, not just delivering reports.
* We believe that research must support a decision-making process.
* We understand that MI resides in employees, not files.
* We make complex issues simple.
* We care about our clients.

Parlez-nous de vous et des personnes que vous souhaitez cibler

Our existing audience:
Our existing audience includes the Founder’s former colleagues in middle-management at market research firms and information and communication technology vendors who have been hiring us to do work for them. They tend to be male, university-educated in business or technology, under 40, with a corporate modern aesthetic, and are early adopters of technology. Expertise, credibility, trust, interpersonal skills, word of mouth and business acumen are important factors in making the decision to engage Fathom Insight Management.

Who would we like to add to our audience?
Our target audience includes C-level and executive management team members in the information and communication technology industries, particularly those in the marketing, sales, and planning (finance) departments. For this audience, the above decision criteria still applies with the added factors of strategic vision, executive presentation and limited time. We are also engaging in business development with technology incubators, public sector agencies, and venture capitalist firms.


We would like a clean, fresh, elegant design that can scale down to be seen on a mobile handset or used (perhaps in a modified format) as an avatar on social media sites. Scandinavian/U.K.-type design style is preferred.
Logo likes
• Clever use of negative space
• Parts
• Circles
• Festoon
• Sans serif fonts
Logo dislikes
• Ghosts
• Tendrils
• Shift
• Stains
• Dust
• Wallpaper
• Boxup
• Extrusions
• Melting
• Spirogram
• Fussy, complex fonts
• Ellipses, arcs (way overused)

The colors we have in mind for our logo include
• Blue, because I think it is a cool intellectual colour that denotes business, and because “fathom” is also a nautical term denoting a unit of measurement of water depth (6 ft or 1.8 metres).
• Gold or yellow, because it provides a counterpoint to blue, to “illuminate” the logo (i.e. insight)
• Dark grey or black (sans serif) font, for the name of the company: Fathom Insight Management.
• White or clear background, for use with the Wordpress theme on my website
• I am open to rainbow/prism effects as another option, but it has to be very impressive. No unicorns! :-)

We do not have any specific images or icons in mind that we would definitely like to see incorporated into our logo. Abstract renderings of a brain OR an eye OR arrows might work. However, ABSOLUTELY NO cartoons, animals, stock photos, clipart, or cheesy fonts (Comic Sans, I’m looking at you!).

Pack personnalisé

615 $US

Mises en avant gratuites

  • Concours ouvert
  • Garanti
  • Concours rapide

Produits livrables


Nous avons trouvé des concours similaires qui pourraient vous intéresser

799 $US
We are a Christian Ministry and mission is to "Share the Transformational Message of Jesus Christ"...
design réalisé par K U A N N A design réalisé par monyet_batu design réalisé par K U A N N A
designer graphistes
299 $US
It's an online retail shop that sells ethnic designer wear clothing for party or casual wear. "Tri" reflects the desi...
design réalisé par Ambika Designs design réalisé par Ambika Designs design réalisé par BaiturrahimArtWork
designer graphistes
399 $CA
Annual family thanksgiving football game. Friendly family competition...
design réalisé par Tarunaraj design réalisé par Black 'N' White design réalisé par Tarunaraj
designer graphistes
499 $US
IT Support, help desk, servers, network, software, web development. We are targeting small to medium sized companies...
design réalisé par DianDrago design réalisé par marra design réalisé par marra
designer graphistes
499 $US
A website/app that automates business process for offices and organizations from beginning to end....
design réalisé par vara_69 design réalisé par vara_69 design réalisé par vara_69
designer graphistes
299 $US
outdoor lights product with target audience as anyone who love lighting on the outside...
design réalisé par Peggydeval design réalisé par Peggydeval design réalisé par Peggydeval
designer graphistes

Nous avons gardé une place pour votre concours decréation de logo.

C'est parti!
299 $US
We are an e-commerce, curated, aggregate marketplace that will sell locally made home goods from around the country....
design réalisé par Botja design réalisé par drawdrainer design réalisé par drawdrainer
designer graphistes
299 $US
We promote a compassionate and reduced waste lifestyle as a way to clean up the environment, advocate for animal welf...
design réalisé par bella™ design réalisé par bella™
designer graphistes
299 $US
Venture Australia is an online travel company serving a very specific niche of Luxury Travel to Australia from North ...
design réalisé par meku design réalisé par meku design réalisé par Pitu Sans
designer graphistes
1 099 $AU
Brand new apartment building in an industrial, creative, artsy area located in the in inner-city....
design réalisé par ASTART design réalisé par ASTART design réalisé par InTuos Pro
designer graphistes
209 £GB
I am an expert in training elite athletes in strength and Conditioning. This logo is for my "programming" business, ...
design réalisé par WEHANESIA design réalisé par WEHANESIA design réalisé par WEHANESIA
designer graphistes
299 $US
We cultivate and export avocados...
design réalisé par Judytadabrowska design réalisé par Light21 design réalisé par nick_camastra
designer graphistes