LAST ADDITION TO BRIEF 9/28/16:
All right everyone, we have one last request. We appreciate everybody's hard work. We need to satisfy one of investors and look at the possibility of a more simplified and flat design.
We have uploaded a picture for inspiration that makes use of the idea that the word ZEN has a symmetry with itself when turned 90 degrees.
Here are some design requests we would like to see:
1. To make ZEN readable and symmetrical when turned, likely the letters need to be rendered square. We did our best to render that in our mockup.
2. We would like to see variation in the edges of the letters, as if the logo was cut into wood or stone, pressed into ink, and used as a pressed or stamped seal. This also could cause the color in the text to bleed with variation and be darker or lighter in spots.
3. We would like to see some variations on the keyhole cutout shape that is inside the circle.
4. It would also be useful to see the design as if printed in gold on paper.
5. We would like to see a version with the logo pivoted so that there is a vertical line from the base of the N/Z at the bottom of the logo (point 2) to the tip of the Y at the top of the logo (point 1). The keyhole will likely need to be turned so that it aligns along the vertical.
If some of you choose not to submit a design on this, please at least let us know by sending a message.
We have narrowed the current designs down that will be in the running for the final judging. This new and last concept will be added to that list.
ADDITION TO BRIEF 9/26/16:
There is another design direction that we would like to give the finalists a chance to attempt.
We would like to see an old-style key (i.e. skeleton key) with "unlock my" on the shaft and "ZEN" in the cut-out portion of the unlocking mechanism. We have uploaded two images with a rough rendering of the key design.
We are thinking a mostly brassy-bronze color with a patina of green, like when brass or copper has hints of green after being exposed to outdoor elements.
We have also uploaded a number of key images that show different shaft designs and end types, such as snub-nosed, bullet / tapered, and door knob shaped.
For the key handle (where you would hold it with your fingers), please use the images we uploaded of the stylized yin-yang, swirling sands pattern. You will need to do the inverse contrast of this image so that it works on a white background.
Our first range of products will be physical and cost between $20-$40. But we are truly promising a process for positive habit formation and increased self-esteem.
How logo will be utilized:
- web sales sites
- business cards
- product brochures and packing inserts
- on products. Examples include:
- glass candle about the size of a coffee cup
- a bamboo tea box with drawer about 1 ft x 1 ft x 4 inches
- paper products like books or journals
- packing materials
Branding elements to consider:
- products will support regular habits for mental health, serenity, and joy
- products will be organic, natural, ecologically “green"
- products will teach actionable steps along the journey towards personal growth, self-exploration, transformation, and enlightenment
- products will inject a little playfulness and whimsy into what might otherwise be experienced as serious practice
- we would like to avoid being religious or overly spiritual
- even though zen is in the company name, we do not want the company to be perceived as overly Asian or Japanese. A hint of that would be welcome.
- Here is a short article http://www.fastcodesign.com/1671947…zen-wisdom on design principles inspired by zen wisdom.
Thoughts about direction for the company logo:
- the logo (or some variant) will be visible on all product packaging. Versatility and simplicity.
- ideally, we would like a symbol that could go on the products themselves without being too overt. Example: everyone knows Nike by their “swoop”. The name is not needed.
- we have a few nascent ideas for visual elements, and will include them as attachments. That said, we do understand that by offering up drawings/photos in the initial brief (as owners of the company who are not designers) we might stifle your creativity. We are reaching out to professionals for your mastery. Feel free to run with our visual elements or come with something fresh based entirely on our words.