http://www.healthflock.com (not up yet - next week test site available)
About Us - We are a group of 12 healthcare experts (and friends) from across the industry (consultants, lawyers, analysts, etc.) that are collectively launching a blog.
Our name: HealthFlock reflects our interest in healthcare as well as our number or "flock". We hoped for the site to be professional but honest and playful.
Our site: Test site available soon (as told by our developers) but is clean, sharp and rather simple. Imagine something along the NYT blogs like http://well.blogs.nytimes.com/.
Design: Open to any ideas! Love your feedback and any vision you can give to make this site standout from everything else on the web.
Future: We are just beginning and may come back to the designer to flush this theme out more in the future as the site develops.
Our Audience - Can be broadly as those just interested in the healthcare industry (not health - will not be covering areas like eating, medicine, ). Yet, we will likely target professionals in the industry: doctors, lawyers, management, finance geeks (me), etc.
Content from site: "Healthcare shouldn’t be viewed through a single lens. It is easy however to fall prey to the same ideas no matter what your background. So twelve of us from across the healthcare spectrum seek to fill some of those gaps with this blog in areas like access and delivery, technology, business, and policy. Join us as we talk about our daily lives in the industry and engage in an open and ongoing conversation to bring about fresh thinking."
We are hoping for a sharp banner to put on top of the site, which could be divided in 2 parts (permutations welcomed): (1) Name on left side and (2) picture with tagline underneath it.
Name: Initial thoughts for "HealthFlock" would be to mix effects between two words; "HEALTH" being strong, clean and light - represents site's professional nature. "Flock" could be more casual, fun, and descriptive. For instance, you could make the " F " a goose head to push the bird theme.
PICTURE & SLOGAN: an idea came up to use a group of three seagulls (I picture the cartoons like "Finding Nemo" http://www.youtube.com/watch?v=WXRgpum7OUo. Middle one (being stared at by others) would have a foreign color (bright purple, green, whatever) and glasses (look distinguished??). A possible slogan could be "healthcare experts a shade different than the rest" or something along those lines. The idea is that this foreign color would be the color of blog (like "Target's" Red) and seagull its face. Open to other animals, cartoons, etc.
SEE for quick sketch: http://yfrog.com/5asomeideasforhealthflockj
- It will need to look good both big and small (format vector?)
- It should be memorable and easy to spot
- Banner available as 1 file & logo and slogan as 2 files
- Really open to anything