Yinger Pharmacy is a small, hometown, privately owned, 2 location (a north and a south location) pharmacy that strives to (and does) give that good neighbor feel is going to hit the internet and would like to explore new logo concepts.
Their current color scheme is black, red and white and looks pretty "standard" and, in my opinion, much to linier and "corporate". The owner is really a great guy and so are the other 4 pharmacists that work with him. Very friendly, down to earth and approachable. They even offer free home delivery.
I know it's kind of vague, but let your creativity have at it. I'll refine as we go!
- open to color scheme ideas (they will dictate site design)
- mortar and pestle/ Rx symbols ok to incorporate
- unofficial tag line "We care about your health"
- time enduring
- more on the casual side
- not cartoonish
- no fluorescent colors
- not corporate looking
- do not use "+" symbol it is such a recognizable symbol for the Red Cross.