Richey Property Management, LLC
We are a small property management company owned by Craig & Sue Richey. We are two long time real estate agents who also own some rental properties of our own. We have been selling real estate since 1997 and managing properties since 2004. We are good at what we do and like to run an efficient company with a high level of service. Our clients trust us to make the right decisions for them and take care of them as we would for our own family.
Most of our properties are residential homes, but we are open to small offices or small retail work as well. Our clients usually own one to four properties; they are mostly nice homes and desirable locations.
The owners operate our real estate sales business from a sister company, Richey Homes, LLC. This is only important because we may want to design a complementary logo for that business in the future.
Our target market is the population of Northern Virginia (in the Washington, DC suburbs) who have investment properties to rent or have to leave the area and don't want to sell their home. Our cleints are well educated (the DC area is among the highest educated group in the country), ethnically diverse, and world-wise. Almost all have a college education and many have advanced degrees - law, medical, MBA, engineering, etc.
Many of our clients and our target audience work for the US Department of State, companies that contract with the Department of Defense (Northrup Grumman, Lockheed Martin, BAE, Boeing, etc), IT companies (Oracle, Cisco, etc), Law firms, etc. They are mostly in their 30s-40s in age.
We need a Logo, Business Card design, and Letterhead.
The Logo is most important. We want a fresh, crisp, bold, clean design that is not too busy or cluttered. It should be easy to print and recognize in color or b/w whether large or small. We want to give a smart, fresh, responsible and efficient image. We love simplicity for many reasons - easily recognizable, usable at any size, & can be used in many ways on print, email and marketing materials. I envision using it on our website, brochures, business cards, note cards, letterhead, forms, etc.
The Business Card can be two sided in full color, and we would prefer some light colored area somewhere on it so that we can write other info as we often are asked to do. It can be a simple arrangement of the name and info or a complementarty design that incorporates the logo.
The Letterhead is somewhat optional. I don't mind simply using the logo on our paperwork along with an address. If you have a better idea I would love to see it.
+ The "LLC" in our name doesn't need to be used in any title line, only in an address line.
+ Please use solid colors. We have shaded colors (I think they were printed with layered colors at some % of opacity) in our current card design and a printer said that is what makes the colors get muddy.
+ We need the files in all the normal formats for Adobe, print shops, PDF, JPEG, etc.