At VroomVroomVroom, we compare car rental! Sounds boring, but we’re actually one of Australia’s fastest growing technology companies. Many of our customers are from the travel sector – they NEED a fast, efficient, reliable service. What they WANT is what sets us apart – a website that shows them we love fun times and we invest in smart ideas.
Check out http://www.vroomvroomvroom.com.au
Our target audience is approx. 80% leisure travellers and 20% casual small business renters.
The winning design will be an adjustment of our logo that presents the right mix of FUN and PROFESSIONAL.
NB. WE DO NOT WANT ENTIRELY NEW LOGO DESIGNS!
Download our existing logo here:
Please integrate the following elements:
1) .com.au (To indicate that we are a website)
2) We compare car rental! (Our tagline)
The final design should be submitted in variations that include and do not include these elements.
Logo + .com.au
Logo + tagline
We want to keep our BLUE+WHITE+ORANGE theme, but feel free to experiment with different tones.
Please consider the following changes (but make your own as well!!)
• The logo is currently on an angle to give a 3D look – would like to see if straightened (but we'd still like some 3D designs!)
• Even out the blue outline so it’s not overflowing on one side.
Changes to the core logo structure – the three ‘Vroom’s stacked on top of each other will stay.
*LOGO NEEDS TO BE…
Suitable for use on different coloured backgrounds
Supplied as a colour, black and white, embossed and grayscale logo.
Suitable for web and print
Logo suitable for both web and print
Logo must be scalable
We will need a full pantone colour palette from the winning design.