Running Shoe and Apparel Store

New running shoe and apparel store located near White Rock Lake in Dallas, TX in need of a single design to be used for for everything - storefront signage, shirts, stationary, bags, website, etc.

Rock Running and Sports

I am looking for a single design for my new running store in Dallas, TX that I can use for everything - storefront signage, t-shirts, hats, bags, pamplets, website, store stationary, business cards, etc. - everything that will have the store name on it.  The design needs to include the entire name "Rock Running and Sports", but the "and Sports" can be less prominent and should be configured in a way that it may easily be dropped from the design for certain uses.  Need to convey strength, but should not be overly masculine or feminine.  The store will also be having a undertone of "green" or eco-friendliness.  The store will carry running shoes, apparel and accessories, but also triathlon gear (swimming, cycling, running) and apparel.  The store will be located very near White Rock Lake in Dallas, TX.  This location is a very prominent and unique feature of the store and will shape the entire image of the store.  I image the design to incorporate the outline of White Rock Lake - maybe as the "o" in Rock - but am open to your ideas.  The store colors will be kelly green with yellow accents, but the design will need to look good in black and white as well as in color.

- "Rock Running and Sports"
- White Rock Lake in Dallas, TX should inform your design
- convey strength but not too masculine
- the "and Sports" should be able to be dropped from the design if I need to

- figures of people running
- hard to read fonts