Rebranding Software Services

GLOBALSOFT

We need a new logo that includes both icon/logo and wordmark component based on the following requirements and guidelines. The icon/logo component should be able to stand out without being accompanied by wordmark from time to time.

Objectives:
The new logo should be:
• Unique – For instant Brand Identification & Awareness
• Modern – To improve Brand Perception & increase Affinity
• Timeless – Retain its identity with changing times
Exact Text for wordmark: GLOBALSOFT

Logo Style Preference: The designer has full freedom to analyze our brand and bring up concepts to the best of their creative potential.

Target Audience:
For brand marketing purposes, we target two groups – current and potential Clients, as well as current and potential Employees. Both these groups are of equal importance.
• Clients – Users of Software Technology – We want our clients to feel they work with an organization that evolves with changing times and keeps up with technological advancements.
• Employees – Millennials & Post Millennials – The brand shall appeal to newer generation. How our employees perceive us is a key factor in our marketing decision making.