Target: Luxury educated clients, 35-65. Business owners or executive type jobs with families that are buying a home or selling their property.
Clean and classic design with suggested ideas:
1. Realtor has design background so architectural element is one idea--like a simple iron scroll or an expensive paneled door or arched Tudor door.
2. Most realtors use both first and last names, using a beautiful luxurious font or a clean classic type solution is another idea, initials okay. But most people like the name: KALENA. First and last names can be on one line or stacked on top of each other. Examples of favorite typefaces (but not limited to): Bauer Bodoni, Mrs. Eaves, scripts with a modern feel, etc.
Slogan possibility: Gourmet service with excellent results.
Or "A fresh approach to buy or selling your home"
(Playing off last name, "Cook")
3. Nature inspired element another idea: Fond of trees or oak leaves, represents growth, everyone likes trees in yard for aesthetics of home. Red tulips also nice.
4. Guiding and helping others with new territory idea:
Use of a COMPASS or a directional MAP Symbol for direction (North,south,east,west)
The brokerage this agent works with is #1 in the luxury home market as a single office and is affiliated with Christies International (Great Estates).
Please, NO simple house shape, NO roofline gable because that's been overdone. Thank you!