Re-branding Emergency! Help!

Climatech

http://www.climatech.net.au

Climatech is a mechanical services contracting and engineering company. We specialize in designing and installing air conditioning, ventilation and building management systems (BMS) for commercial and large scale high rise residential buildings. Our core work is shopping centres (primarily for Westfield) and commercial office towers. We also do large scale residential works, mainly highrise unit developments.

We are primarily a contractor to builders (for example: Multiplex, Westfield Design and Construct, Baulderstone, Watpac and John Holland. Basically, a builder will tender to construct a project (commercial office tower, shopping centre etc) and Climatech will subcontract to the builder to construct the mechanical services component of the project.

Climatech has been trading since 1999-2000. It’s grown quickly from a 1 man operation to approx 35 direct employees and a large number of sub-contractors. Very little thought has gone into branding/marketing up to this point. Our logo for Climatech is very basic (see website http://www.climatech.net.au). Basically just our name in blue font.
We are focused on energy effecient HVAC engineering and installations. this is the future of the HVAC sector. We want to be perceived as the front runners in green services.

Our clients are large building companies (Westifeld Design & Construct, Baluderstone, Lucas Stuart, Lendlease, Multiplex etc).

Other target audience groups are:
Mechanical Consultant Engineers - these are the guys from firms such as ARUP and Steensen Varming that design the buildings which we ultimately build. When we reach tender stage, the consultant needs to be happy with the builder employing Climatech as the subcontractor.

Everyone we target is in the building/construction industry.

We are working with a fairly blank canvas here. As you can see from our website (http://www.climatech.net.au) we have the worlds most simple logo. Its just "climatech" in blue font. We are happy to look beyond the blue color scheme.

The logo must include the full name "climatech or Climatech or CLIMATECH"

The reason we have come to 99 Designs is that we have not been happy with the fairly limited selections offered by indivudual designers. We want to throw the new as wide as possible to do this logo properly. We're stuck with the final product for a long, long time, so we want to do it right!

Simple and easy to identify. It will be on our workers shirts and hard hats, so I want them to be visible and easily spotted. Strong colours on clear background is preferred.

I will be giving plenty of feedback throughout this process, so please dont be concerned if the details are a little broad at this stage. I am very passionate about the outcome of this process so I will be checking in every night to ensure you have plenty of direction throughout the creative process.

We want to be portayed as: modern, energy effecient, green, mechanical contractors who are at the cutting edge of the new wave of sustainable HVAC systems.

Some other logos in our sector that we like:
http://www.lendlease.com.au
http://www.baulderstone.com.au/

To sum up:
clean, crisp, simple, bright, not too elaborate