If you close your eyes and think about children’s cooking and dinosaurs, what do you see? A dinosaur in a chef’s hat of course – obvious! And obvious is good because everyone knows what we’re talking about.
However, can you use your imagination and design skills to create a logo that is also unique and memorable, depicting a strong brand?
Classes are aimed at children from aged 2.5 to 10 and parents (usually either stay-at-home mums or part-time working mums - usually aged 30-40) with some extra cash to spend on entertaining their children. Mums are likely to be well educated professionals.
There is a broad age range and the logo needs to appeal to both parents and children; the character will be used on merchandise.
Parents will want to bring their children because:
1. It will be lots of fun and their children will love it!
2. Their children will learn new skills
3. It will encourage their children to try different (healthy) foods, which may help with fussy eaters
**Please use the company name in the design.