• Please keep the natural /organic identity in mind when designing the logo
• Primrose flowers come in many colors, and I like this to be reflected in our identity (playful, colourful, diverse) but organic, natural and effective - this does not mean I want to see flowers all over the design...
• I don’t like dull designs, but don’t want to have colors all over the logo either
Primrose was founded on the promise of “natural” and “organic” beauty and body care, as we believe that nature has the solution for many of beauty and bodycare questions. We take the word “natural” seriously!
Our products are made with coconut oil and other organic butters & oils and have essential oils and flowers in them.
Currently our product range includes body scrub (2 variations) lip balm (three variations), lip scrub (2 variations), lotion bar (2 variations) and eye cream (1 variation).
We are targeting health conscious segment of the market, both men and Women. In terms demographics, we are targeting the mid-market with average income, (products will be upper end of mid-range). We do not have any age target (older that 18 is good) as we believe people of all ages will benefit from healthy make up and body/skincare. However, we do believe the majority of the buyers to be 25 – 45.
In terms of price range, we want to be positioned to be above average. This provides a sense of luxury and accentuates the fact that we are different to our competitors.
Target markets are Iran and then China, but I am not looking for traditional designs, something that is perceived to come from a foreign market and is chic yet simple.