Philly-based Jewelry Designer Steps UP her Marketing Game!!!

Penelope Rakov

Penelope Rakov is a Philadelphia-based artist, who loves designing and loves her customers. She designs high-end jewelry in limited edition for women who appreciate unique, expensive and well-crafted jewelry. She has over 10 year of experience as a glassblower and develops her jewelry line using an ancient glass technique, which she makes look fresh and new.

The Penelope Rakov logo should appeal to buyers from high-end fashion boutiques, art galleries and museum shops. The Penelope Rakov brand targets the “Sex and City” type women.

Think: Classic elegance, with a small hint of playfulness.

Target cities: Philadelphia, New York, San Francisco, Washington DC, among others.

Target Buyers:
http://www.sfmoma.org/
http://www.thedcca.org/
http://www.artbma.org/
http://www.joanshepp.com/store/index.html
http://sugarcube.us/
http://www.nanadc.com/

We’re looking to portray Penelope Rakov as an upscale, yet accessible jewelry designer. The logo should help establish her and her vibrant designs in this jewelry/art arena.

1. Consider design elements that point to Penelope Rakov’s actual designs and patterns (see attached images).

2. We would like to see versions with her name in Title Case and all lower case.

3. Logo should look good as a color version and in black & white.

Brand adjectives: Detail, original, hand-worked, lacey, surprise, graphic, warm, friendly, excited, special, art, interpersonal, precious.

The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)

Please do not use any stock images or clip art in the logo.