Design a brand logo to be used at the top of an e-commerce store. Will also be used on product boxes, invoices, business cards, t-shirts, etc.
*First competition was here, the ones not eliminated touch on what we're looking for: http://99designs.com/contests/14651
High Flow Fuel Systems
I'm looking for something that is youthful, bold, "performance-esque," while also brand imagine creating. The name of the company is High Flow Fuel Systems and we sell fuel upgrade parts such as fuel pumps and fuel injector. and we're branch ing out to other performance stuff (air intakes, exhaust parts) in the near future.
1) Colors - we had green and blue in mind, however we are open to other colors that go well with each other.
2) Bold - we want the image to be unique, brand imaging, easily recognizable and attention grabbing.
3) Youthful - we sell primarily to people 20-30 so the logo should be youth oriented.
4) Refined/Professional - while being edgy, we'd like the logo not to stray too far from normal. This means no bubbly, comic, or illegible fonts.
5) Gas gauge/ gauge - this is an idea that we really liked from the first contest! My favorite use of the gas gauge was where the forward "slash" on the W of FLOW was pointing towards "Full." This is not an absolute necessity, but we really liked that idea.
8) High Flow - stress the 'High Flow' part of High Flow Fuel Systems
- 1) No Flames - Fuel and Flames don't mix
- 2) No Gas pumps - these are cheesy
- 3) No Checkered Flags - too cheesy
- 4) No tires
- 3) Super simple fonts - Super skinny fonts just don't seem to work (although if you think you can make it work go ahead). Also, no bubbly fonts. I should not be able to find the font in Word...