OverviewWe intend to have a bright yet professional color palette, logo and iconography that will emphasize Credibility without stuffiness, Helpfulness, Inclusiveness, Accessibility, Optimism and Humor. We will target consumers between 18 and 50 years of age who
are seeking to save money in varying ways.
Web Page Palette
The logo will be placed in a masthead, which has the
background color # d9e99f. Here are the rest of the colors in web page palette:
Navigation: #75ae29, Highlight: # e1ff97, Lowlight: # 407000.
Secondary Palette for Headings, etc.
Orange colors for the page headings, etc. H1:
#d35e08 and a dotted line that incorporates the following: #ff9900,