The By Myself brand is for a product line of (initially) personal care items for kids. Inspired by messy and so not interested in keeping himself clean son ... the product line is in need of a fantastic logo.
The logo will be used on bottles and labels of personal care items. Specifically -- a foaming soap dispenser & pump, a pop-up wipe packet and a spray bottle (to start with). It should stand out from the very crowded shelf at CVS or Target ... it shouldn't look baby or 'childish'.
The logo should look totally different than what Mom would expect in the baby or kids products category. The total opposite of Johnson & Johnson.
The logo should communicate fun, purity, simplicity, independence, easy, pride, kids, modernity.
Consider it to be used on either a clear or white background.