We are commencing a medical tourism business in Australia whereby we want to attract travellers from all over the world to visit our beautiful country and have surgical and non-surgical procedures done in our leading edge hospitals and facilities. Our main points of difference is our safety, care and privacy that clients can enjoy by choosing Australia as their medical tourism destination. We are from the medical profession and we really want to share what Australia has to offer. Health and medical are a serious business and we want to reflect that we will look after our clients with all care and respect during their stay and their medical journey while enjoying the holiday environment of the Gold Coast with their family.
We are targeting those clients that require medical procedures from all over the world, particularly US, UK, Canada, France and other French nations, Japan and the Middle East. Our website will be written initially in English but we will be interpreting into the other main languages down the track.
We will also be focussing on attracting Australians from other states to travel and holiday while having their medical procedure performed.
Our clients are most likely middle aged and above, with families, some are in poor health, others will have cosmetic procedures performed so health will be fine. They will mostly be affluent but others will travel for the lower cost compared to having the procedure done in their own country.
They will be heavy internet users which will be how they find us, they will need to be open minded to contemplate travel outside their country, others will be desperate as they can't afford the treatment in their country.
We are after a logo that reflects our business. We're after conservative colours, the entire logo should be eye catching and quite simple. It can include a medical style cross, it can be reflective of Australia (no kangaroos or koalas please!) feel free to submit all designs, we're after something special.
The logo should be MedicHol
We are located on the Gold Coast which is famous for being a holiday destination of choice, lovely beaches, tourist attractions etc. If you google Gold Coast you will see pictures of our location and part of why we think patients should travel here for their medical procedures.
I have attached a sitemap of the proposed website in case you would like an overview of what potential clients will have accessible on the site.