Create a line of luxury loungewear. Allowing women to love coming home from conquering the word, slaying the dragons, being the super Mom/Wife and then being wrapped in luxury and beauty. Beautiful “Pre-Jay’s” that women will love to lounge in. Self Care that you can wear.
Market - Who is your Ideal Client? What is the pain you are solving for them?
Women 30-70 that are Superhero by day and wants to be comfortable, yet still feel like a woman by night. The woman that knows and loves luxury feels (all natural silk) and wants to feel and look lovely, even in her lounge wear.
Brand Promise - What is your promise to your customer?
I believe that every woman deserves to feel amazing, look amazing and melt into luxurious comfort after a being Super Heros all day long. Whether she was running her family, her empire or managing her bosses. I believe women deserve the best of the best after giving the world her best. I believe we should spoil ourselves in self care, so that we can put our capes back on the next day and do it all over again. It’s ok to look and feel amazing, dreamy and lovely in our “Pre-jays”
Work hard and then live luxuriously, even if in the comfort of our own homes.
My ideal customers gives a lot to the world and they deserve that one special thing that they can do for themselves at the end of the day.
Lita P is that one lovely, luxurious gift for yourself that will make you feel amazing, surround you with luxury and still give you the sense of comfort and style. It truly is self care that you can wear.