Mooney Bay Estate
Mooney Bay Estate is a sprawling 6 bedroom estate on 22 acres tucked into a private cove, accessible only by private boat. The estate boasts a full staff on site, from Guest Service to water sports. The estate has 2 private docks, a luxury launch, a water sports boat and guest boats. All amenities and services are provided on island, private transfers are available from your private yacht or jet. Wine cellar, chef, nanny all on site.
Mooney Bay Estate is barefoot luxury, we cater to you but we expect you to kick your shoes off when you arrive, let us pamper you, but relax. We don't do starched linens and butlers, but we do make you feel more than comfortable. Stick your toes in the sand, have a glass of champagne, watch the sunset as our chef serves your 5 course meal on the outdoor living area. Have the kids join our water sports for a day of sand castle making and tubing while our spa services sets your massage on the open air swim dock so you can watch the rays and dolphins swim by. Your rooms will be perfumed and turned down, the launch will be ready for private snorkel runs, the tennis pro ready at your call, and the island your playground for love, fun, romance, and family.
Our target audience is an affluent market, millionaires and multi millionaires looking for the next new addition in luxury travel. The kind of people that travel to Richard Branson's Necker Island, that hire private jets, spend time on private yachts. They expect service but they also want a difference. They travel with their children and they expect quality and service. Age would be mid 30s-50s. Educated, smart, driven, eco- sensitive, world travelers.
They identify with brand, elegant simplicity, privacy, luxury. Money is not an object.
I want the name to stand out, Mooney Bay Estate, not ornate but almost conveying barefoot chic, rustic, Tommy Bahama feel.
Colours need to reflect a calm and serenity, greens, oranges, browns, yellow, nothing bright like pink or purple.
This is a exclusive private estate sprawled on 22 acres with villas, private docks, tennis courts, swimming pool, boats, staff, etc.
The goal is to create a logo that is memorable, like Four Seasons, Ritz Carlton, Virgin. I dont mind a picture, think island, iguana, big palm leaves, sunset, privacy, isolation, comfort.
Nothing cheesy and used like beach and sun and palm trees. Simple and elegant is better. This logo is going to be on everything from t-shirts, hats, postcards, paper, brochures, so it cannot be too fussy or large.