Demographics tend to be more feminine and older but we're looking to attract a NEW Younger crowd to our business going forward. Modern, Abstract, & simplistic all rolled into a design that will be modern 5 years from now. Also, Think competition to Febreze Home Collection, and Glade naturals.
Slogan: Natural Alternatives For Home Fragrances
the slogan doesn't need to be incorporated into the logo but if you feel you can make it work, upload one with and one with out.
Another thing, Think less bulky and more slim, sleek, simple, and modern. That should put you on right direction. feel free to ask questions at any step of this competition.
Images should work in both black & white for print as well as in colour. Keep that in mind when designing your submission piece.
The above information is a guideline but not set in stone. Have fun, be creative, and we'll keep updating you as the competition grows.