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Gamesdiva is an online casual gaming site targeted to women/moms. Target audience are W25-54 with or without kids who need a break from their daily grind to enjoy some “me” time.
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We don't have a ton of horizontal space for our logo on the site, so we would like to see two types, one with Games and Diva on top of one another and the image to the left or right. We are also happy to look at a horizontal left>right logo but be conscious of the length as it will be difficult to read if it is too long and the font too narrow or lightweight.
Generally our users will be middle-America females. Most will work-from-home or are homemakers, so still busy but around to catch a break here and there. They read OK and People Magazine and watch sitcom television. But just as likely you will might find highly educated working moms or grandmothers who are nighttime gaming addicts playing Bejeweled or a hidden object game until all hours of the night.
We want to use GamesDiva to build the logo. We thought having an image break the two words apart could be interesting.. But again, nothing condescending. Possibly an image of a woman’s face. Something out of a vintage French advert that is cartoony but still classy? We’re playing off the idea of Diva of course and the current popularity of shows like The Real Housewives series. But we are not looking for Paris Hilton-diva. Our audience aspire to that life but still live in reality so we want the logo to reflect that. But again, still remain playful.