The Spirit of Innovation Challenge celebrates the life and entrepreneurial spirit of astronaut Pete Conrad, third man to walk on the Moon. The program challenges teens to work in teams of 2-5 students and use science, technology, engineering and math (STEM) skills along with creativity, collaboration and entrepreneurship to develop innovative products and services to benefit humanity and address global sustainability.
We are launching an Alumni program called Brain Trust, which will be open to students who have competed in the Finalist Phase of the Spirit of Innovation Challenge. We are launching this program in order to provide a mechanism to support students as they develop their products through assistance with opportunities, contacts and grants in order for their products to prosper. Brain Trust will motivate those who have made it to the finals but did not win the competition to still receive benefits from being a part of the Brain Trust.
Objectives: Create a strong, fresh, youth-centric logo from a collegiate standpoint that represents our new Alumni Program of college bound young entrepreneurs in STEM who would be honored to represent and promote the Brain Trust as a branch of the Conrad Foundation’s Spirit of Innovation Challenge.
Target Market: Within the age range of 14-22 year old students who have competed as finalists at the Spirit of Innovation Challenge. Students come from around the globe and will share their participation with investors and college recruiters.
Communication: Website is the primary channel, the logo will also be used with flyers, postcards and other printed marketing collateral.
Branding Cues: youth centric, strong, collegiate standpoint
Design: Using the same color hues as the Spirit of Innovation Challenge logo (see attached). We want it to be engaging and intriguing. We want the name of the program built into the overall graphic design. If possible, use two or less colors to decrease print costs. Although we serve a youth market, we want to avoid something that looks as though it fits on Nickelodeon TV.