We want a logo for a new software company, Softserv Innovation. Although it is a 2-word name, we would like to build the brand around the single word "Softserv".
We like our name, and its wordplay on "software", "server" "service" and of course, ice cream! A logo that incorporates an ice cream cone, or a twist/twirl of soft serve might be cool, but it has to be subtle. It shouldn't be confusing (and see notes about color in the next section).
Here's our working elevator pitch and tagline:
Softserv Innovation helps your business succeed with custom software that makes working together easy for your team and your clients. Softserv's adaptive approach and non-geek-speak take the pain out of building the solution that's right for you.
Your business needs. Our solutions.
Our target is small- to medium-sized businesses who may or may not already have experience contracting custom software solutions.