Logo refresh for Mobile Social Networking Site

MyXenzo

MyXenzo is a free to download mobile lifestyle networking service for people who want to do more with their mobiles online than just build lists of friends or play games. It has been designed to work on all mobile platforms to deliver a mobile social networking service that uses proprietary algorithms to create introductions, based on users’ self-selected interests. For example, a user can network with someone in the same line of work using their professional profile, find someone to play tennis with after work using their leisure profile or find a local parents’ group using their family profile. Once they’ve accepted an invitation, they can chat one-to-one with connections and have complete control over which invitations to accept or block. The service has geo-location built in, but also enables users to choose to receive information and introductions from other locations.

Prior to launch, the service has already been downloaded free of charge by approximately 200,000 users worldwide

Brand names:
MyXenzo (MyXenzo.com)
Strapline: Where the people and things I want… find me.

AdXenzo (AdXenzo.com)
Strapline: Where the customers we need … find us.

People in developing countries with an aspirational lifestyle who want to find connections for each aspect of their lives, with separate profiles for home, work, leisure and relationships.
We anticipate that MyXenzo users will mainly be young, middle class, busy, and upwardly mobile.
AdXenzo is a ‘sister service’ aimed as SMEs in Emerging Markets which allows them to advertise on MyXenzo.

A refresh of the MyXenzo logo including the new strapline which dramatically improves the graphic impact without fundamentally changing the design. The current colour scheme is reflected in the application design.

A new design for the AdXenzo logo reflecting that is a ‘sister service’ but aimed at a different market.

Each logo should incorporate the straplines and be designed to be placed on a white background. Note that the target market is mobile phone users in developing markets, so the logos will often be used at low resolution and appear at small scale on mobile phone screens.

The winning designer will be required to provide 3 versions of the final designs
i) High resolution suitable for printing uses
ii) Medium resolution suitable for smartphones and PC web pages
iii) Low resolution suitable for feature phones and use as a ‘icon’ in apps stores