My client is one of the larget developers in Hurghada, Egypt. Until recently thay have left the marketing to agents across Europe, but after having their fingers burnt they are now going to be doing everything in house. This is the first development to be sold in this way so image is everything.
Property investors, people looking to move to Egypt, those wanting a second home, etc. This property is more expensive than most in Hurghada therefore the brand needs to reflect this
The logo needs to be for screen and paper. The colours used will create the scheme for the website. Vector formats only please.
The sun shines in Hurghada 365 days a year, but not many people know this.
The apartments are at the higher end in Hurghada starting at 40,000 GBP and top end of 120,000 GBP, so a slightly wealthier client is targeted.
The complex is a beach-front apartment, of which there are not many as most of the land by the beach has been snapped up by large hotel groups.
About the logo:
Abviously needs to reflect property / development etc
I think the size should be 4:1 ratio (four times wider than it is tall) as the template for the website has an area for the logo that is this sort of size.
Being able to reflect the beach, sunshine etc (read the wikipedia article) would be good, although remember I'm not a designer so don't take this as red. - It needs to be clean and professional.
Here are some images of the development if it helps:
I hope this is enough info. I will try and rate each design as quickly as possible so you start to get an idea of what I like.